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Bijection for Marketing & Content

The quarterly number, without the exports.

Spend, content and pipeline joined in one place, so the number is a query anyone can run.

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The quarterly number starts as exports from HubSpot, Salesforce and the ad platforms, pasted into a sheet and argued over in a meeting. Meanwhile, last year’s product claims are still live on pages nobody owns.

Bijection links spend, sends and pipeline, so the number is a query anyone can run and trace. Every asset has an owner, a claim and a review date, and anything that makes a product claim waits for review before it ships.

  • Claim review

    Starts: A draft makes a product claim

    1. The reviewer sees the exact copy and where it will appear.
    2. Approved copy is scheduled; rejected copy returns with comments.
    3. The approval stays attached to the asset.

  • Stale claims

    Starts: Every week

    1. Find live assets past their review date.
    2. Ask each owner to confirm, update or retire them.
    3. Anything unanswered stays on the owner’s list.

  • Launches

    Starts: A launch date is set

    1. Wait for copy, pages and emails to be approved.
    2. Publish each one at its scheduled time.
    3. Record what went out, and when.

  • Campaign briefs

    Starts: A campaign is proposed

    1. Pull past spend, sends and pipeline for the audience.
    2. Each figure keeps its source.
    3. The brief goes to its owner for approval.

  • Lead handoff

    Starts: A lead reaches your scoring threshold

    1. Check it against existing accounts in Salesforce.
    2. Route it to the owner with its campaign history.
    3. Record when it was accepted or sent back.

  • Quarterly report

    Starts: The end of the quarter

    1. Run the pipeline and spend definitions at one cut-off.
    2. Each number links to its rows.
    3. The report waits for sign-off before it is shared.